Silhouette of a basketball player dribbling a ball with a city skyline in the background.

We started Make Giants so we could bring our collective experience and creative minds together to help more brands come up with and execute the kind of killer ideas that make them stand tall in the real world.

A man with a beard wearing a black hat, black jacket, and white t-shirt standing against a plain gray background.

Rich Thrift

Co-Founder & Creative Director

I’ve moved about a bit.

I spent the best part of two decades around broadcast, winning awards for everything from writing, directing and producing promos, commercials, TV shows and music videos for the e of MTV, BBC, Sky and Channel 4. I then built and led a small but mighty creative team at 5Creative where we made zombie apocalypses for Microsoft, car ads for Jeep, fashion content for Very and picked up a Cannes Lion for the world’s first 360 TV broadcast.

After a 6 year stint as ECD at global firm JLL overseeing a major rebrand and creative output across the global staff of 90,000+ employee company in film, photography, print and re-writing the book on experiential and outdoor with AR, I moved to fintech Curve where I met Henry, made some game-changing content and Make Giants was born.

Learning is my thing. If I have the idea and don’t know how to execute it, I work out how to get it done, whether that be rolling up my sleeves or finding the right experts. With Henry, as Make Giants, that means that we do not limit ourselves to what we can already do.

Because where is the fun in that?

Past clients

A black cat lying on a smartphone with a keyboard on a wooden desk.
Black and white drawing of a skull with a circular background.
Silhouette of a person sitting cross-legged in a meditative pose with hands resting on the knees, set against a black background.
Line graph showing data trends over time with labeled axes.
A person swimming underwater while holding a yellow ball.
A black and white icon of a police badge.
Silhouette of a person doing a handstand against a sunset with mountains in the background.
Close-up of a black pot with a glass lid, on a stovetop.
Illustration of a person holding a pencil, writing or drawing on paper.
An abstract, black and white illustration of a cat with a speech bubble.
A close-up of a black cat's face with bright eyes and pointed ears.
A cartoon-style black and white illustration of a person sitting on a chair and reading a book with a lamp nearby.
Man with short dark hair, beard, and mustache wearing a white t-shirt standing against a plain gray background

Henry Nicholls

Co-Founder & Strategy Director

My journey into the world of branding was a bit of a weird one.

 I worked in finance, got an MBA, then discovered brand strategy as the perfect outlet for a creative mind that couldn’t draw, paint or use Adobe for anything other than editing PDFs.

Since then, I’ve built up over a decade of experience at some of the biggest WPP agencies (Landor & Brand Union), an award-winning independent studio (Ragged Edge) and client-side at fast-growing fintech Curve. There I met Rich and a creative bromance was born, as we took the strategy I’d conceived and brought it to life through visual and verbal identity, experiences, integrated campaigns and creative ideas to help the brand continually punch above its weight.

One thing I’ve learned working in the creative industry is that the best work is rarely done alone. From the moment we come across a challenge, Rich & I move together at speed building, iterating, refining ideas and bouncing off one another.

It’s like Jordan & Pippen in full flow. But with laptops.

Past clients

Black background with white text that says 'What is in this image? Respond in American English.'
A young woman sitting at a desk with a laptop, surrounded by books and other study materials in a bright room.
A black human figure holding a sword and a shield, standing on a green hill with a background of mountains and a blue sky with clouds.
A carrier pigeon sitting on a wooden post.
A person holding a laptop with a video call screen showing multiple participants.
A person sitting at a desk working on a laptop in a cozy home office environment.
Black silhouette of a person juggling three balls against a white background.
A black and white line drawing of a bearded man with glasses, smiling.
A computer screen displaying a digital map with location markers.
A black silhouette of a cartoon dinosaur with a long neck and tail, and small arms.
A black cat with glowing eyes sitting on a tree branch at night.
A black and white illustration of a witch flying on a broomstick, with bats flying around and a crescent moon in the background.